Why buy from us? Multiple Retailers

Saxby's have been baking products since 1904 and since then have built a reputable name for quality in the industry and are now the UK's chilled pastry brand leaders.

The pastry range has been developed in recent years to be more convenient, encouraging younger consumers to bake at home with ready rolled pastry. These lines are the fastest growing, within selected retailers in excess of 20% year-on-year growth.

Innovation has also been at the forefront of new product development with a 'market first' launch of half fat pastry, reflecting the growing demand for healthier products.

Innovation and investment in factory machinery has developed a Modified Atmospheric Packaging solution for the ready rolled lines, increasing the delivered life from 14 days to 21 days. This has allowed pastry to be sold in convenience outlets.

Saxby's also provide category solutions to ensure growth in pastry exceeds overall category performance. Innovative solutions to promotional strategies concentrate on rewarding the loyal consumer, whilst encouraging younger users with recipe cards and easy to use formats to encourage product trial.